TY - JOUR T1 - Effectiveness of educational program related to persuade women for breast feeding based on theory of planned behavior (TPB) TT - بررسی اثر بخشی برنامه آموزشی در رابطه با ترغیب زنان باردار به شیردهی با بهره گیری از تئوری رفتار برنامه ریزی شده JF - Avicenna-J-Nurs-Midwifery-Care JO - Avicenna-J-Nurs-Midwifery-Care VL - 21 IS - 2 UR - http://nmj.umsha.ac.ir/article-1-1135-en.html Y1 - 2013 SP - 21 EP - 31 KW - Breast feeding / Health education / pregnant women / Theory of planned behavior N2 - Background: Today, mothers affected by different factors has lost their tendency to breastfeeding and started artificial feeding which imposes lots of problems to the society, family and children. The purpose of this study was to determine the efficacy of educational program based on theory of planned behavior on feeding methods selected by mothers referred to the health centers of Shahrood city. Methods: This interventional study was done on 60 pregnant women who had referred to health centers of Shahrood city in 1390. After doing the initial test by the use of a questionnaire, education of intervention group was started. One month later, another test was performed on both groups. Result: The findings of study indicated that after the educational intervention, there were significant differences between the mean scores of intervention and control group members in their knowledge, evaluation of outcomes, perceived behavior control and approach, subjective norms and behavioral intention (P M3 ER -